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Cause Related Marketing
A Cause Related Marketing partnership creates a forum in which your company can

    
Corporate Partnerships

         
A Brief Case
         for Success

         
Cause Related
       
Marketing

         
Sponsorship

         
Gifts In Kind

         
Payroll Giving

         
Volunteering

         
Charity of the Year

         
You Can Help Us
promote your image as a good corporate citizen,

enhance emotional loyalty among existing employees and customers
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reach potential new customers and attract new employees,

shine above other competitors in a busy marketplace.

support vital life-saving work.
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Why should You get involved?

1 in 3 people will develop cancer during their lifetime.  Daisy’s Eye Cancer Fund is funding critical research into a unique childhood eye cancer which could hold the key to greater understanding of all cancers, and therefore the development of new treatments.

83% of consumers purchase a product because of its association with a charity.*

70% of consumers have a more positive perception of businesses involved in cause related marketing.*

48 per cent of consumers showed an actual change in behaviour because of a Cause Related Marketing initiative, either changing brands, increasing usage or trying a new product.*

* Business in the Community 2003.


Great Opportunities

Daisy’s Eye Cancer Fund runs two major annual fundraising campaigns: Angel Eyes Appeal and Rati’s Challenge Michaelmas Appeal.  In addition, we partner with the UK Childhood Eye Cancer Trust and other local charities around the world during the Childhood Eye Cancer Awareness Week each year.

All of these events hold huge potential for your company to reap the PR and commercial benefits of participation.


Be An Angel at Christmas
In December, the Angel Eyes Appeal raises funds to support vital clinical research.  This will help give children the life-saving gift of effective treatment, and help advance the understanding and treatment of other cancers.

Find out more…


Rati’s Challenge
This is a Michaelmas (29 September) appeal, which raises valuable funds needed for the development of specialist treatment centres in Africa.  Across sub-Saharan Africa, 90% of children with retinoblastoma (a highly curable cancer) die due to lack of expert care.

Find out more…


World Retinoblastoma Awareness Week
This awareness campaign in May seeks to educate the public and health professionals about retinoblastoma, and highlight the need for further research and better care for affected children around the world.  The earlier children are diagnosed, the more chance there is over saving their vision, as well as their life.

Find out more…


Open your eyes to the possibilities.  Whatever your business area, we can help you create the perfect partnership to enhance your profile. 

Link up the vision for your brand with our sight-saving, life-saving work, and you can help us to care for the most vulnerable children with cancer around the world.

If you would like to discuss these possibilities, please contact us on 01865 243654, or email
corporate@daisyseyecancerfund.org.
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