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Awareness Poster
Help Raise Awareness
On this page, you will find various resources that we encourage you to use to help raise awareness of retinoblastoma in your local community.
Be a part of our life-saving campaign by printing one of our posters today and placing it in a public place to educate parents about the most common early sign of childhood eye cancer.

Host a Daisy Bake sale to support our vital work around the world, while also raising awareness ofr retinoblastoma in your local community.

    
The Need

    
Raising Awareness

         Awareness is Vital

         
Taking Action

         
Awareness Week

    
Global Rb Strategy

    
Rati's Challenge
     Rb care in Africa

   
Retinoblastoma Book

   World Rb Citizen Award

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You can also download the event plannig guide, media toolkit, school pack, games and other resources for use during World Retinoblastoma Awareness Week and throughout the year.

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Media Toolkit
School Pack
Just For Fun
Put up a poster
Display the Gold Ribbon
Host a Daisy Bake
Awareness Event Planning
Awareness Poster

Daisy’s Fund has produced an English language awarenwss poster, and a simplified awareness poster which has been translated into different languages.  Both posters are targeted at parents and carers.  We also include several foreign language posters produced by other organisations.

Please print out one of these posters and place it in a prominent place to educate parents of young children about retinoblastoma.
Photographing Retinoblastoma (English only).
A white reflection in a child's eye could be a sign of cancer!
Amharic
Russian
Showing the Swahili language awareness poster during a roadside meeting in Nakuru, Kenya.
Bangla
Setswana
English
Slovene
English (Africa)
Spanish
French
Swahili
French (Africa)
Tagalog
German
Thai
Italian
Ukranian
Giant poster (1mx1m - see left)
English Swahili
Awareness poster from L V Prasad Eye Institute, India.
Hindi Telugu Urdu
Share your foreign language poster with us.

If you have your own foreign language awareness poster, and you would be happy for us to add it to our collection, please email it to: info@daisyseyecancerfund.org (please include a translation in English). 
T-shirt with Gold Ribbon Display the Gold Ribbon.

Shining like the morning sun and the vibrant joy of children, the gold ribbon is the official international symbol of childhood cancer.  The ribbon is recognized and promoted by treatment centres, organisations, families, friends, and caregivers across the globe.  Each gold ribbon speaks of children and their families who are currently battling childhood cancer, celebrates the victory of each survivor and honours the memory of every precious life lost

Please help promote awareness of childhood cancer and the global fight to attain effective care for all affected children.  If you have a website, please display one of the gold ribbons below, together with a brief explanation of its significance.  Please feel free to use the above statement, together with the childhood cancer facts below.

To purchase gold ribbon items that benefit childhood cancer programs, please visit one of the following links:
Candlelighters Childhood Cancer Foundation
The Gold Ribbon Foundation
10 Childhood Cancer Facts

SCancer kills more people each year around the world than AIDS, malaria and tuberculosis combined.

Globally, cancer is the second highest cause of death in children aged between one to fourteen years.  It is the #1 killer of children in developed countries.

Approximately 200,000 children develop cancer each year around the world, and more than 140,000 of those children will eventually die.

84% of children with cancer live in developing countries, where medical care and expertise is often basic or non-existent. They receive less than 5% of global childhood cancer funds.

Approximately 8,300 children develop retinoblastoma around the world each year. 

Due to global population distribution, 92% of children with retinoblastoma live in less economically developed countries,

In developed countries, retinoblastoma accounts for about 3-4% of cancers in children aged under 14. In Africa, that figure is much higher due to larger numbers of children under the age of five years.

Children do not die from primary retinoblastoma contained in the eye, but from cancer that has spread beyond the eye due to late diagnosis and inappropriate or incomplete medical care.  With early detection and treatment, eye cancer in children is 100% curable.

Overall, more than 96% of children treated for retinoblastoma in developed countries will be successfully treated.

Global retinoblastoma survival is less than 20%. That equates to approximately 6,640 avoidable deaths from retinoblastoma each year - 6,640 mothers whose arms ache from being so empty.
Tiny Gold Ribbon
Tiny Gold Ribbon
Tiny Gold Ribbon
Tiny Gold Ribbon
Tiny Gold Ribbon
Tiny Gold Ribbon
Tiny Gold Ribbon
Tiny Gold Ribbon
Tiny Gold Ribbon
Tiny Gold Ribbon
Gold Ribbon for Childhood Cancer - with text
Cure Retinoblastoma Gold Ribbon Gold Ribbon Gold Ribbon
Gold Ribbon
Gold Ribbon
Gold Ribbon
Gold Ribbon
Gold Ribbon
Host a Daisy Bake Host A Daisy Bake.

Hold a fundraising Daisy Bake to support our vital work around the world, and create an awareness display next to your stall for your visitors to look at. 
Alternatively, hand out our awareness posters or  leaflets with each sale of your delicious cookies.
Visit the Daisy Bake Page for more information.
Awareness Event Planning.

World Retinoblastoma Awareness Week is a great opportunity to help raise awareness of retinoblastoma in your community.  Whether you are thinking of a simple talk at your local mums-and-toddlers group or a more formal event, the following two resources should help you develop an effective, impacting event.
Suggested events for World Retinoblastoma Awareness Week.
A beginner's guide to event planning.
Media Toolkit

If you are organising an event or poster campaign, or you plan to share your own retinoblastoma story with the local community, please use our Media Toolkit to help you communicate effectively with the media.

The toolkit contains:

A Media Relations guide
A beginner’s guide to News Release writing
A guide to effective media conversations and interviews.
Community Calendar Listings info.
A sample News Release
A template News Release
A guide to photocalls, and a template Photocall Advisory.

This Toolkit is a PDF package, containing more than one file.  This may take a minute to download. 
DECF Media Toolkit
Click on the images below to download high resolution originals as examples of leukocoria to share with the media.
Leukocoria
Leukocoria
Providing factsheets along with a news release can be immensely helpful in ensuring correct reporting of the facts.  The following resources can be given to reporters, or used in your own activities.
Childhood Cancer - Factsheet
Retinoblastoma - Factsheet
Daisy's Eye Cancer Fund - Factsheet
Daisy's Eye Cancer Fund - Leaflet
Photographing Retinoblastoma - leaflet
World Retinoblastoma Awareness Week - leaflet
Global Retinoblastoma Strategy - leaflet
An Introduction to Daisy's Eye Cancer Fund - booklet
An Introduction to Retinoblastoma - booklet
School Pack

We have created an educational pack which teaches about poverty and human rights through case studies of children affected by retinoblastoma in different regions of the world.  This pack is created in line with the UK curriculum for Key Stage 2 and 3 geography and PSHE.  However, its contents can easily be applied to courses of study for children in different countries,   Please click on the link below to find out more about The Global View.
The Global View: Poverty and Human Rights.
Just For Fun

Below are several retinoblastoma-themed activities which can be included in newspapers, workplace/school newsletters, or handed out at events.  This section will be added to in the coming weeks, so please check back for more.
Hidden Words All In A Scramble
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